Luxury Condominium Commences Sales, Brings Uptown Opulence To Downtown Bethesda
Bethesda, Md. (SEPTEMBER 2014) -- 1788 Holdings and Persimmon Capital Partners announced today that sales have begun for The Lauren, a one-of-a-kind luxury condominium in Bethesda, MD. The sales center is located at 4934 Hampden Lane, Bethesda, MD.
The boutique development of 29 estate-quality residences, 5 for-sale guest/amenity suites and 6 moderately priced units is situated on the western edge of Woodmont Avenue between Hampden Lane and Montgomery Lane, offering an unusually quiet and serene location just steps away from the heart of Bethesda. Construction on The Lauren has commenced and is expected to be completed in early spring of 2016.
The Lauren promises to redefine the Washington, D.C. metropolitan area’s concept of luxury condominium living with never before seen features including the area’s largest available condominium floor plans, 24-hour concierge service, valet parking, and an amenity package perfect for entertaining. For those in the market for minimal upkeep and maximum ease, The Lauren represents the perfect offering, where fine design meets smart urban living.
Preeminent Luxury From The Inside Out
The Lauren is an exceptional residential condominium designed with the most discerning buyer in mind. The sprawling floor plans ranging from 1,444 square feet to more than 6,000 square feet include nine and ten-foot ceilings, gas appliances, vented fireplaces, and best in class finishes throughout.
Other notable features include an elegant granite façade with 100 to 1,500 square foot terraces incorporated into the living spaces, and a dramatic two-story glass and limestone lobby. Direct-access elevators with a private vestibule will service seventy percent of the units. This innovative design was conceived by the Miami-based firm Robert M. Swedroe Architects & Planners.
With interiors designed by Jeff Akseizer of the award-winning Akseizer Design Group, the beautifully appointed condominiums feature large grand salons and gourmet kitchens built for entertaining. Kitchens will equipped with Wolf, Thermador and SubZero appliances, 36-48-inch gas ranges with hoods, and premium thick slab stone or marble countertops – not to mention floor-to-ceiling private label cabinetry made exclusively for The Lauren. Spa-style master bathrooms will feature natural stone flooring as well as natural stone tiling along the walls with an oversized soaking tub, a ceiling mounted rain shower, and Waterworks fixtures throughout. In select units, buyers will be able to work with experts on material selection for a truly bespoke design space.
A smart home takes on an entirely new meaning with The Lauren’s state-of-the-art home automation system. Residents will be able to control all of the electronic equipment, appliances, thermostat, shades, lighting, and more from a custom wall mounted control panel or from an application on their cell phone or tablet. The state-of-the-art home automation system simplifies home living and will allow residents to create a personalized experience to fit their lifestyle.
Unparalleled Amenities At The Lauren
“Whether someone is looking to streamline his or her estate or desires amenities amid the ease of an urban setting, The Lauren will offer a suite of ‘white glove’ services for its residents and guests that will be unrivaled in the Washington, DC market,” said Larry Goodwin, Principal of 1788 Holdings. Every provision has been made to ensure that no matter what home a buyer may leave behind, a residence in The Lauren will support his or her life’s pursuits, from top to bottom.
The Lauren will feature a 3,000-square-foot rooftop terrace that will sit eight stories above street level and offer panoramic views of downtown Bethesda. Residents can entertain friends and family using the terrace’s fully equipped catering kitchen or relax in the modular seating area while enjoying their favorite news sites or blogs via the wireless internet.
The 1,500-square-foot Wine Lounge located on the garden level will house private climate controlled wine storage units for all residents and also serves as a screening room, replete with a large-screen television ideal for viewing films or sports events. The Wine Lounge will feature plank wood floors throughout, a separate bar with backlit stone, and a catering kitchen, making it the ultimate space for private parties, board meetings, etc.
In addition, residents will enjoy private underground parking and valet parking, guest suites available for purchase, a fitness center, and concierge, readily available for all tasks and questions.
Upscale Urban Living At Your Fingertips
The Lauren will provide its residents with not only the comfort of estate-quality living spaces but also the convenience of a downtown-accessible locale. Residents will have endless options nearby for dining, shopping and entertainment, whether it is the restaurants of Bethesda Row or the eclectic shops along Bethesda Avenue, Wisconsin Avenue, and the Woodmont Triangle. Additionally, the Crescent Trail is just steps away. Not to mention, Bethesda is just a 25-minute drive from the nation’s capital. “Simplify your living space doesn’t have to mean simplifying your lifestyle; our residents want it all, and at The Lauren, they can have it,” said Mr. Goodwin.
For more information about The Lauren, please contact Allix Wright, 202.733.5223, firstname.lastname@example.org.
About The Lauren
The Lauren is a new residential building that redefines urban luxury living in Bethesda. Upon completion, the project will include 40 unit luxury condominiums with 34 market rate units and six affordable units on seven floors. Designed by renowned architect Robert M. Swedroe with interiors by The Akseizer Group, The Lauren will feature iconic architecture, a luxurious finish package, an unsurpassed level of amenities, and is expected to deliver in the spring of 2016.
The project is a venture between 1788 Holdings and Persimmon Capital Partners. James G. Davis Construction (DAVIS) as the general contractor. Apollo Commercial Real Estate Finance Inc. (NYSE:ARI), a commercial mortgage REIT managed by an indirect subsidiary of Apollo Global Management, LLC has provided debt financing for the property while TTR Sotheby’s International Realty will oversee of sales and marketing. For more information, please visit www.thelaurenresidences.com.
About 1788 Holdings
1788 Holdings is a Washington DC-based real estate investment company with an investment focus in the DC metropolitan region. While the company’s capabilities include the acquisition, development and strategic oversight of office, residential, and industrial properties, the 1788 Holdings’ team is currently focused on developing boutique residential properties which redefine the high-end condominium living experience in the greater Washington area. 1788 Holdings is also the developer of The Estate Condominiums at Quarry Springs, a 97-unit, two-phase luxury condominium project located on River Road immediately proximate to the demarcation line between the communities of Bethesda and Potomac, MD.
About Persimmon Capital Partners
Persimmon Capital Partners was founded in 2008 and is a diversified alternative investment company focused on direct, private investments primarily in private equity, real estate, and alternative asset classes. As an active, growth-oriented investor, Persimmon looks to partner with strong management teams to build sustainable value and generate superior risk adjusted returns. Persimmon opportunistically pursues real estate investments in a wide variety of assets classes with a focus on the acquisition and development of residential properties (www.persimmoncap.com).
4901 Hampden Lane
Bethesda, MD 20814